Understanding Virtual Trade Shows: Top 5 Must-Knows for Attendees, Vendors, and Presenters
A new wave of technological innovation has transformed the global exhibition landscape, introducing a game-changing concept: the Virtual Trade Show. This concept, although not entirely new, has been turbocharged in recent years due to necessity and the evolution of technology. The concept breaks the constraints of time, geography, and the physical world, replacing them with a rich, interactive virtual environment accessible to all with an internet connection.
SBBOPRO has worked diligently to help the salon and barber industry to embrace the advances of technology and bring the billion dollar revenue home to mom and pop establishments around the world. Our trade shows open the doors for professionals around the world to connect and exposes them to techniques from around the world and not just their own country or Provence.
But what is a Virtual Trade Show?
An SBBOPRO Virtual Trade Show, also known as a digital or online trade show, is an online event where salon and barber companies display their products or services in a virtual environment. This environment often mimics a physical trade show with booths, chatrooms, webinars, and networking opportunities, albeit within a digital sphere. Attendees can explore these virtual spaces from the comfort of their homes or offices, interacting with vendors and other attendees via chat or video conferencing tools. Virtual Trade Shows offer a sustainable, cost-effective, and highly accessible alternative to traditional trade shows.
Now that we've established what an SBBOPRO Virtual Trade Show is, here are the top 5 things you should know as an attendee, vendor, or presenter of education at a Virtual Trade Show:
As we navigate through these changing times, SBBOPRO's Epicycle will continue to provide more tips, insights, and guidelines to help you succeed in the world of Virtual Trade Shows. Stay tuned!
Theresa Casanares, Founder & CEO